News and Updates

The Inside Scoop

We’re giving you the 411 on our company updates, trends, and insights in the media industry. Whether you’re an advertiser, publisher, or just someone who’s curious about the latest marketing tactics, we have something for you. Our team of experts covers everything from social media to search engine optimization, and we’re always on the lookout for the latest trends.

Company News

What’s happening at Interest Media

Interest Media Wins 2023 Best Media Website Award

Interest Media has won the 2023 Best Media Website from the Web Marketing Association’s Web Awards for it’s excellence in design and UX.

Interest Media is One of Ingram’s 2023 Best Companies to Work For

Ingram’s Magazine in Kansas City recently issued a list of the Best Companies to Work For in the Kansas City area and Interest Media was chosen as one of the best small companies.

How KC’s Interest Media became one of the nation’s best places to work

In just 3 short years, Interest Media has been certified as a Great Place to Work and isn’t stopping there.

Interest Media Certified as 2023 “Leader in Data Quality” by the Data Trust Collective

Interest Media has been certified by the Data Trust Collective as one of the absolute leaders in data integrity and accuracy.

Advertisers

Industry news and helpful resources for Advertisers

How Small Businesses Can Offer Giveaways and Compete Like Big Business

Interest Media owns and operates several properties that can help publishers and advertisers with sweepstakes and co-registration offers, as well as other forms of lead generation.

Leverage AI for Predictive and Consumer-Centric Marketing

Use AI to deliver a consumer-centric marketing strategy that creates personalized interactions, and seamless journeys that deliver positive customer experiences.

Google is Phasing Out Cookies

For advertisers, the end of third-party cookies appears to be more of an opportunity than a significant setback

Types of Content to Create for Marketing Success

The combination of changing consumer behaviors and technological advances is reshaping the content marketing landscape for 2024.

Free Download

The Unbeatable Nature of Intent-Based Advertising

As the world of online advertising moves more towards “starting a real conversation,” as opposed to merely pushing yet another ad unit, first-party data has become advertising’s indispensable “wingman,” ensuring brands make the very best first impression.

Publishers

Industry news and helpful resources for Publishers

How Small Businesses Can Offer Giveaways and Compete Like Big Business

Interest Media owns and operates several properties that can help publishers and advertisers with sweepstakes and co-registration offers, as well as other forms of lead generation.

Leverage AI for Predictive and Consumer-Centric Marketing

Use AI to deliver a consumer-centric marketing strategy that creates personalized interactions, and seamless journeys that deliver positive customer experiences.

Types of Content to Create for Marketing Success

The combination of changing consumer behaviors and technological advances is reshaping the content marketing landscape for 2024.

Top Digital and Performance Marketing Trends for 2024

2024 in digital marketing seems to be trending more towards using AI to create personalized experiences for users. Are you ready?

Featured eBook

Omnichannel Mastery: A Blueprint for Advertisers and Publishers

With our extensive ebook, you will uncover the core concepts of Omnichannel Marketing and how they work together to build a seamless customer experience across channels while delivering consistent branding.

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