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An audience-centric approach to marketing is a user-first strategy. Learn how to understand your audience to deliver personalized experiences.
With co-registration, typically, leads are negotiated on a cost-per-lead basis. For performance-based marketing, this type of pricing model makes these leads efficiently priced.
This holiday season, we offer several ideas for doing the unconventional to achieve advanced results.
A number of independent studies agree that Generation X has a substantial nest egg for spending, but will soon inherit trillions in the coming years and become the wealthiest generation yet.
Taylor Swift has this way of making you feel like you’re part of her squad, which amps up the excitement for her new music like crazy. In the world of marketing, she’s basically a legend.
According to industry experts, the marketing trends that emerged in 2023 are expected to maintain their relevance throughout 2024. We’re providing actionable insights to help you make a powerful finish in Q4!
As consumer trends change, brands are desperately scaling down traditional campaigns and turning to out-of-the-box formats.
SEO is a long-term strategy for attracting your audience and may not be suitable when fast results are needed. Discover if SEO should be an area of focus for you.
Younger consumers look to social media for product research. Learn what attracts Gen Z, and how to reach them in the right way.
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