We’re giving you the 411 on our company updates, trends, and insights in the media industry. Whether you’re an advertiser, publisher, or just someone who’s curious about the latest marketing tactics, we have something for you. Our team of experts covers everything from social media to search engine optimization, and we’re always on the lookout for the latest trends.
News and Updates
The Inside Scoop
Interest Media Wins 2023 Best Media Website Award
Interest Media has won the 2023 Best Media Website from the Web Marketing Association’s Web Awards for it’s excellence in design and UX.
Interest Media is One of Ingram’s 2023 Best Companies to Work For
Ingram’s Magazine in Kansas City recently issued a list of the Best Companies to Work For in the Kansas City area and Interest Media was chosen as one of the best small companies.
How KC’s Interest Media became one of the nation’s best places to work
In just 3 short years, Interest Media has been certified as a Great Place to Work and isn’t stopping there.
Interest Media Certified as 2023 “Leader in Data Quality” by the Data Trust Collective
Interest Media has been certified by the Data Trust Collective as one of the absolute leaders in data integrity and accuracy.
Digital Marketing Methods You Might Prioritize Over SEO
SEO is a long-term strategy for attracting your audience and may not be suitable when fast results are needed. Discover if SEO should be an area of focus for you.
Gen Z More Likely to Allow Ad Targeting
Younger consumers look to social media for product research. Learn what attracts Gen Z, and how to reach them in the right way.
Grow your Next Demographic: Marketing to Gen Z the Right Way
Explore actionable strategies to effectively reach Gen Z. Dive into trends like short-form content and purpose-driven marketing to create lasting connections.
The Best Methods for Understanding and Leveraging Your Customers’ Intent
Reveal hidden insights with 4 secrets of customer intent and master 8 core methods for impactful strategies. Elevate your approach.
Free Download
The Unbeatable Nature of Intent-Based Advertising
As the world of online advertising moves more towards “starting a real conversation,” as opposed to merely pushing yet another ad unit, first-party data has become advertising’s indispensable “wingman,” ensuring brands make the very best first impression.
Will your Site be Harmed by Google’s Helpful Content Update?
Discover what content will be impacted the most by the helpful content algorithm changes and what advice Google has for building human-first content.
Digital Marketing Methods You Might Prioritize Over SEO
SEO is a long-term strategy for attracting your audience and may not be suitable when fast results are needed. Discover if SEO should be an area of focus for you.
Google Clarifies Common Web Errors and How SGE Will Impact Your Traffic
SEO has always been in flux and something websites must continually develop new practices to keep up with the evolution of search engines to rank well and attract organic traffic.
Does Your Old Content Need a Tune-Up?
Uncover valuable insights in this article that explores the importance of refreshing old content and how it can breathe new life into your digital strategy.