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News and Updates

The Inside Scoop

We’re giving you the 411 on our company updates, trends, and insights in the media industry. Whether you’re an advertiser, publisher, or just someone who’s curious about the latest marketing tactics, we have something for you. Our team of experts covers everything from social media to search engine optimization, and we’re always on the lookout for the latest trends.

Company News

What’s happening at Interest Media

Interest Media is One of Ingram’s 2023 Best Companies to Work For

Ingram’s Magazine in Kansas City recently issued a list of the Best Companies to Work For in the Kansas City area and Interest Media was chosen as one of the best small companies.

How KC’s Interest Media became one of the nation’s best places to work

In just 3 short years, Interest Media has been certified as a Great Place to Work and isn’t stopping there.

Interest Media Certified as 2023 “Leader in Data Quality” by the Data Trust Collective

Interest Media has been certified by the Data Trust Collective as one of the absolute leaders in data integrity and accuracy.

Interest Media Earns 2023 Great Place to Work Certification

Interest Media, a leading data-driven, intent-based marketing company based in Kansas City, Missouri, has officially been certified by Great Place to Work.

Advertisers

Industry news and helpful resources for Advertisers

Why is Authenticity Important in Marketing?

When you get authenticity right in marketing, it’s like hitting the volume button in a noisy market. Authenticity is a superpower for building real connections with your audience and earning their trust.

How User Expectations are Changing Experiences

With more social media networks than we can count, cell phones becoming more and more advanced, and information being available everywhere you look, users are expecting the experiences to shift as well.

Finding the Right Balance: Performance Marketing vs Brand Marketing

By finding the right balance between the two approaches, businesses can create a marketing strategy that delivers both short-term gains and long-term success.

The Great Resignation-Will Your Company Adapt?

Will your company be part of the Great Resignation or will you adapt? Here’s how you can become the best company out there.

Free Download

The Unbeatable Nature of Intent-Based Advertising

As the world of online advertising moves more towards “starting a real conversation,” as opposed to merely pushing yet another ad unit, first-party data has become advertising’s indispensable “wingman,” ensuring brands make the very best first impression.

Publishers

Industry news and helpful resources for Publishers

Why is Authenticity Important in Marketing?

When you get authenticity right in marketing, it’s like hitting the volume button in a noisy market. Authenticity is a superpower for building real connections with your audience and earning their trust.

How User Expectations are Changing Experiences

With more social media networks than we can count, cell phones becoming more and more advanced, and information being available everywhere you look, users are expecting the experiences to shift as well.

Finding the Right Balance: Performance Marketing vs Brand Marketing

By finding the right balance between the two approaches, businesses can create a marketing strategy that delivers both short-term gains and long-term success.

The Great Resignation-Will Your Company Adapt?

Will your company be part of the Great Resignation or will you adapt? Here’s how you can become the best company out there.

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