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An audience-centric approach to marketing is a user-first strategy. Learn how to understand your audience to deliver personalized experiences.
With co-registration, typically, leads are negotiated on a cost-per-lead basis. For performance-based marketing, this type of pricing model makes these leads efficiently priced.
This holiday season, we offer several ideas for doing the unconventional to achieve advanced results.
Sweeps offers can drive new product launches, draw attention to new highlights in your brand, boost purchases, raise sales, and more.
Email remains one of the best tools for performance marketing and AI is making it even easier to use. But will iOS and Google updates hurt it?
A number of independent studies agree that Generation X has a substantial nest egg for spending, but will soon inherit trillions in the coming years and become the wealthiest generation yet.
Taylor Swift has this way of making you feel like you’re part of her squad, which amps up the excitement for her new music like crazy. In the world of marketing, she’s basically a legend.
Uncover the key nuances of compelling content, and how language and storytelling create memorable content that connects with the audience.
According to industry experts, the marketing trends that emerged in 2023 are expected to maintain their relevance throughout 2024. We’re providing actionable insights to help you make a powerful finish in Q4!
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